Car tops, wraps, LED trucks, swarms. What each format does, what the market charges, and what campaigns actually measured afterwards. Sourced, or not published.
A cosmetics brand ran digital tops across Chicago, New York, Los Angeles, and Miami. LoopMe surveyed exposed and control audiences afterwards. Every figure below links to the published study.
Exposed audience vs control
Same campaign, four markets
Against a 30M target, 33% added value
Moving OOH added to a stationary buy
The 49 campaigns shown across this site were drawn at random from the archive, one per brand. They run in Atlanta, Austin, Denver, Houston, Las Vegas, Los Angeles, Miami, New Orleans, New York, Phoenix, San Francisco, San Jose and Washington DC, across 12 formats: 360 wrap, 3D hologram truck, Digital top, Food truck, Glass truck, In-car screen, LED, LED truck, Pedicab, Static top, Swarm and Wrap. Brands include Adobe, Stripe, Coca-Cola, Google Cloud, Dropbox, YSL, British Airways, Bloomingdale's, Lancôme, GSK, JD Sports and HOKA.
They are not interchangeable. A wrap and a digital top reach the same street and answer completely different briefs.
Dual-sided LED screens on the roof. Creative rotates by daypart or GPS zone, so one campaign can run three messages across three neighbourhoods on the same night.
Vinyl across the body of the car. No screen, no power draw, maximum surface. The format brands reach for when the vehicle itself should read as the ad.
A full-size digital billboard that drives. Sized for event perimeters, stadium approaches, and launches where a static board would sit in the wrong place.
A coordinated fleet running the same creative through one market at once. Frequency built out of repetition across a city rather than one heavily trafficked corner.
A billboard reaches whoever passes one intersection. A vehicle fleet runs the corridors, neighbourhoods, and venues you name, and moves when the campaign moves.
GPS logs every mile and dwell point. You get route data and impression modelling built on department of transportation traffic counts, not an estimate written before the campaign started.
Digital formats swap creative remotely, by daypart or by zone. A printed billboard takes weeks to change. This takes minutes.
Brand lift studies compare exposed and control audiences in your campaign geography. The numbers above came out of exactly that kind of study.
Coca-Cola, Adobe, Stripe, Shopify, Target, YSL, FIFA and 596 more
Every frame a live campaign, not a render
New York, Chicago, LA, San Francisco, Las Vegas and 16 more
Digital tops, wraps, swarms, LED trucks, in-car, hologram
A comprehensive guide to taxi advertising in New York City. Learn about taxi top ads, digital LED tops, vehicle wraps, TaxiTV, costs, and how to plan a high-impact mobile OOH campaign in NYC for 2026.
How car top advertising works, which rooftop formats exist, what third-party rate cards actually publish, and how to measure a campaign without relying on unsourced impression claims.
LED truck advertising combines billboard impact with vehicle mobility. Learn how digital truck ads work, their costs, and best use cases.
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